Corporate Overview

Vision

Viva Group aspires to achieve $50 M through excellence in marketing and distribution of innovative and meaningful products in Emerging markets by 2012.

Mission

Viva Group endeavor to source and market innovative and meaningful healthcare products in emerging markets of CIS, South East Asian, East European and Indian Subcontinent countries.

We aim to provide quality medicine to enrich people’s life of the communities of the markets where we are operating and intend to operate.

Core Strategy

At Viva, we are constantly striving to expand our business horizons aiming with following

  • Offer widest possible portfolio of products & services by joint ventures, alliances and partnerships in emerging markets.
  • Source and deliver innovative and meaningful healthcare products to fulfill the needs of emerging markets.
  • Offer one shop solution to healthcare organization for building brands and business in Emerging Markets right from import, registration, marketing, sales and distribution
  • To nurture existing joint venture relationships and further enhance for mutual benefit
  • To source and deliver innovative and meaningful healthcare products to fulfill the market needs

Operational Excellence

Our operational excellence is about assimilating, attaining and extending best practices. We strive for excellence in all our operational activities right from marketing, sales, regulatory, logistics and distribution. Each country sales and marketing is handled by well experienced Country Heads.

Customer Coverage: In CIS sales force promoting products of 10 therapeutic segments covers nearly 40,000 doctors and 20,000 Retailer /Pharmacies. We also market OTC products which are promoted through media like press, TV, magazines.